Yamaha attracted Lexam No Need to Buy Dealer

Written By Unknown on Friday, March 11, 2011 | 1:53 AM


PT Yamaha Motor Kencana Indonesia (YMKI) officially launched the automatic duck (betik) prime Lexam to the public at Cilandak Town Square (Citos), Interestingly, consumers who are interested can order it on line or via the internet.

Paul Sugih Firmanto, General Promotion and Motorsport YMKI said, "Our target consumers and users of high-end cars are busy. So with the transaction on-line they do not have to dealers,"explained Paul on the sidelines of the launch.

Lexam Online transactions can be accessed via the website www.smart-innovation.co.id. Prospective customers must fill the data themselves and orders will be forwarded to the nearest dealer for further action.

"For now able to pembayaraan new transaction with cash and credit cards. We were again able to design a loan payment," added Paul.

Lexam marketed limited to five major cities: Jakarta, Medan, Surabaya, Bali and Makassar. Sutarya, General Manager Marketing YMKI added, "Only specialized dealer who can sell Lexam, at least they have a service 3S (sales, service, spare parts) so does this product for the premium market."

Lexam priced 16.4 million on the road in Jakarta and is targeted to sell 1,500 units per month.

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