PT Yamaha Motor Kencana Indonesia (YMKI) Lexam officially launched at the JCC, which was attended Launch automatic duck 2010 MotoGP world champion Jorge Lorenzo, priced Rp16, 4 million per unit on the road in Jakarta.
Dyonisius Beti, President Director YMKI said Lexam is an answer to consumers who want the convenience of ducks but have excess scooter (automatic scooter). "This product is our special sasarkan for the premium segment. Thus, we limit its distribution given the potential of each target a different city," Dyon said in Jakarta today.
To Lexam, Yamaha restrict its distribution to only the six major cities in Indonesia, namely Jakarta, Surabaya, Palembang, Medan, Makassar and Denpasar.
Apparently, Yamaha learn from competitors' products that have been used to launch, but less "bite". But, by Lexam, Yamaha optimistic of success better than the previous model.
Dyon added, automatic duck market in Indonesia is still very low considering the product has not been known to many people. Per month, the market potential to reach national betik 5.000an units per month. "Our target is 1,500 units per month only. Not many because it requires education first," said Dyon.
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